Remote Social Marketing Manager

Date Posted: 16 days ago
Salary:
Dallas, TX 75380 (Far North area)+1 location•Remote

Job Description

This candidate can reside anywhere within the U.S. as it is a virtual position.

Responsible for supporting overall Susan G. Komen social marketing strategy across new and existing online channels to support social engagement and revenue goals for Susan G. Komen. This is a hybrid position that supports overall strategy and revenue, while also leading the continued development of a localized strategy to amplify the Komen social footprint. This will require someone who can work independently yet collaboratively with colleagues in various functions to tell our story. Additionally, must be experienced in social media content creation, an expert in platform-specific best practices and campaign analysis, with the ability to translate emerging digital trends into actionable plans.

Primary Responsibilities:

Responsible for managing content calendar, as well as creating, editing and publishing frequent and daily social content that builds audiences, generates engagement and moves users to donate and/or fundraise.

Manage presence in social networking sites, engaging in dialogue and answering questions where appropriate.

Build and implement social media solutions for enhancing social footprint and revenue generation.

Responsible for growing Komen’s social revenue, primarily on Facebook but not limited to, through acquiring and stewarding fundraisers and donors. And collaborating across the organization with events and shared services operating groups.

Collaborates with the digital, creative and social media teams to identifying opportunities for audience and traffic growth across all social platforms.

Collaborates on paid social advertising to ensure alignment on strategy, brand voice, creative execution & targeting.

Focus on optimization and channel growth through creation of and A/B testing strategy to novel ideas to promote innovation and growth.

Build and maintain relationships with internal business partners. and actively seek out and develop content that inspires and motivates users to take action, builds brand awareness, trust and consideration.

Ensure that Komen social media platforms provide a voice for the breast cancer community to be heard.

Be at the forefront of trends and developments in the evolving social media industry; provide insight on trends and relevant topics.

Develops and packages localized content featuring a mix of survivor stories, advocacy, news, events and education.

Stays current on emerging and competitive trends in the digital space to provide new creative ideas for programs or platforms and opportunities to expand Komen’s reach.

Builds monthly content package of thought leadership social content for internal and external stakeholders.

Provides training and consultation to equip and guide local markets in processes and brand guidelines.

Reports both monthly and quarterly including move forward recommendations.

Research and develop social media opportunities in currently unaffiliated markets.

Collaborate with the experiential fundraising teams to prioritize, define and prepare social media.

Minimum Experience Required:

Experience working with Facebook’s suite of paid media tools and other native social networking paid media solutions, including Facebook groups.

Strong analytical skills.

Demonstrable social networking experience and understanding of analytics tools.

Skilled in asset creation tools, such as Canvas.

Excellent writing and communications skills.

Proactive, collaborative and positive strategic thinker, willing to take smart risks and lead initiatives with confidence and tasks to completion.

Strong organizational and data input skills, attention to detail, creativity and ability to think outside the box.

Experience working with outside vendors.

Experience building social influencer programs.

Work Experience: Minimum of 5 years of social media experience required to effectively perform the job’s responsibilities.

Education: Minimum of Bachelor’s degree in related field.

In addition to the qualifications above the successful candidate should have:

Ability to prioritize work and meet deadlines.

Travel: Possible travel to Community events - Up to 15%

SORRY NO AGENCIES

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Job Detail

  • Job Id
    266db6d489d61459
  • Location
    Dallas, TX 75380 (Far North area)+1 location•Remote
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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