Social Media Manager (Remote)

Date Posted: 26 days ago

Job Description

Role Type: Long-term, Full-time, Employee

Reports to: Marketing Manager

Included in: Marketing

This is a remote position. No relocating necessary. However, we need to hire

in areas of the United States in which we already have employees (as this is where

we’re set up as a business entity). These states include: Arizona, California, Florida,

Idaho, Illinois, Michigan, Missouri, Minnesota, New York, North Carolina, Oregon,

Utah, Virginia, Washington, and Wisconsin. Unfortunately, we cannot hire outside of

the United States.

Role Summary Description:

The Social Media Manager implements Bright Line Eating’s Social Media Strategy, develops and promotes brand awareness, creates and manages advertising campaigns, generates inbound traffic, and cultivates leads and sales.

In addition to working on and in social media, the SMM leads the Social Media Team, works with the Project, Customer Support, Marketing, and CRM Teams.

All of this is in an effort to expand the vision and work toward our company’s Big Vision State:

  • One million Bright Body Transformations by 2025
  • The Global Obesity Rate Trending Down by 2030

Overall Areas of Responsibility:

  • Manage all social media properties with excellence, care, and precision
  • Establish, maintain, and grow brand awareness on social media
  • Create and maintain a content calendar and strategy
  • Create and implement a social media marketing plan
  • Facilitate community growth and connection
  • Analyze social media insights and campaign performance to guide future social media campaigns
  • Ensure that approaches to social media are relevant and appropriate for each channel
  • Schedule and facilitate Facebook Lives
  • Coordinate with CRM Team on metrics
  • Create eye-catching content on all sites and in all current formats
  • Work with Marketing Team on cross-functional design and implementation
  • Plan, create, execute, and manage Facebook and Instagram ads
  • Assist in monitoring community comments and engagement on all channels
  • Manage and guide the Facebook OFFICIAL Community
  • Stay up to date on advances in social media technology and digital marketing
  • Correspond and share information with relevant BLE Community Houses/Groups
  • Plan and develop community management strategies
  • Work with Susan Peirce Thompson one-on-one during launches and projects
  • Support Susan Peirce Thompson with her personal social media accounts, especially TikTok, Facebook, Twitter, Pinterest, Snapchat, and Instagram


Success Criteria/Outcomes:

  • Consistent audience/follower growth on all channels
  • Community satisfaction and engagement on all channels
  • Positive ROI on social media ad campaigns
  • KPIs - Increased traffic to the BLE website from social media posts and promotions
  • KPIs - Increased awareness of Bright Line Eating as measured through Google Analytics
  • KPIs - Dramatic audience/follower growth on Susan Peirce Thompson’s personal social media channels

Functional Skills:

  • Solid understanding of the use of all relevant social media platforms
  • Well-versed in Facebook’s Business Manager and Ads Manager
  • Strong written and verbal communication skills
  • High-level content creation skills
  • Eye for detail and ability to work quickly and accurately
  • The ability to work independently and in a team environment
  • Organizational skills; the capacity to prioritize and work across multiple projects and platforms
  • Knowledge and understanding of current algorithms and search engine optimization
  • Creative problem solver

Leadership and Execution Behaviors for this Role:

  • Manage Social Media Coordinator(s), Community Moderators, and other BLE Team members assisting in social media
  • Guide CS Team members with regard to social media when applicable during launches
  • Lead the Social Media Team through daily interactions and weekly Social Media and Marketing Team meetings
  • Represent Social Media in the Project, Design, and Implementation Teams
  • Lead the Marketing Team when Director of Marketing is unavailable
  • Collaborate with affiliates and their team members when needed
  • Oversee tasks, roles, and goals—short and long term—of the Social Media Team
  • Correspond with influencers and relevant external business connections

Cultural Behaviors:

  • Strong understanding and embracing of BLE’s brand, both in the community and within the Team
  • The ability to problem-solve both individually and within a group
  • Enthusiastic believer in Bright Line Eating principles and lifestyle (personal participation in BLE not required)

Prior Work Experience and Education Required:

  • A minimum of 3 years experience in a Social Media position
  • Extensive knowledge of social media and analytics programs, terms, and practices
  • Hands-on working knowledge of social media channels including Facebook, Instagram, TikTok, Pinterest, and YouTube; Twitter preferred but not required
  • Paid advertising in social media or Google preferred but not required
  • Experience with Google Suite, basic knowledge of WordPress preferred
  • Customer service background


We do what we do because we’re on a mission to demonstrate that Bright Line Eating is the most effective weight loss solution in the world…and we’re amassing the data to prove it. We’re determined to spread the word far and wide so that anyone, anywhere, who is truly ready and willing to lose all their excess weight and keep it off long term will have a proven roadmap that ensures their success.

We have plenty of team member perks, but here are some of the benefits:

  • Full medical & dental
  • 401K matching
  • Profit-sharing
  • Gifted enrollment to all Bright Line Eating programs

We have a special culture here at Bright Line Eating. Our core values are:

  • LOVE
  • UNSTOPPABILITY (Yes, we’ve coined the word.)

Our core value, without a doubt, is love. We love what we’re doing and we’re here to help people. Period. We here at Bright Line Eating have the explicit goal of making BLE the best place in the world to work. We go the extra mile for our clients and we do it for one another, too.

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