Marketing Manager

Date Posted: Active 27 days ago
Salary:
Wilmington, OH 45177

Job Description

Job Title: Marketing Manager

Department: Marketing

Summary

Plans, directs and manages the tactical marketing activities for the EMS market segments which include, but are not limited to, Public EMS Services, Private EMS Services, Ambulance Builders and Distributors. Assures that assigned segment(s) are marketed within budgeted objectives, focusing on maximizing profitability and increasing orders volume, primarily within the domestic market, but also supporting the global group of companies and their marketing efforts. May have responsibility for providing management to one or more associates.

Essential Duties and Responsibilities include the following.

  • Serves as product, market, and clinical subject matter expert as it relates to the EMS market segments and its competitors
  • Provides leadership and direction in market segment development, sales promotion, distribution and pricing guidelines
  • Responsible for taking a leadership role in project management to include: discovery, new product development, and launch plan (collateral, press releases, in-service videos, advertisements, and trade show participations)
  • Collects, analyzes and maintains global competitive information including execution strategy, tactical activity, customer perception, product, product literature and pricing and communicates information as appropriate within the organization on a timely basis
  • Focus on continuous product improvement with regard to product quality and functionality. The goal is “best in class” products in all market segment(s). Drives corrective action where necessary
  • Provide unparalleled sales support by answering questions and/or resolving account manager and customer questions
  • Participates in customer visits and sales training as resident product, market, and clinical expert
  • Develop key relationships with industry/market thought leaders, organizations, and institutions
  • May have responsibility for personnel management including scheduling, providing technical assistance, and employee development which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures
  • Employee engagement: Responsible and accountable for actions promoting an environment that fosters personal growth and development
  • Customer satisfaction: Perform with honesty and integrity instituting a highly responsive and unsurpassed level of customer service. Promote an environment emphasizing teamwork, empowerment, and problem resolution with a consultative approach
  • Executes digital marketing strategies, including SEM, SEO and social. Understands and utilizes relevant analytics reports to help direct changes in strategy
  • Manage and maintain the company website. To include, products, e-commerce, and content for customer engagement
  • Contribute to all aspects of marketing strategic planning, including forecasting, pricing and product mix analysis
  • Maintains files, which are organized, updated, relevant, and easy to access
  • Other duties may be assigned.

Education and/or Experience

  • Undergraduate degree in Business, BA/MBA preferred
  • 5-7 years of medical device marketing experience or closely related medical device sales, marketing, and clinical expertise. Pre-hospital experience preferred
  • Experience in both in-bound and out-bound marketing program execution
  • Experience in both quantitative and qualitative research including voice of the customer, focus groups, surveys, and all relevant analysis
  • And/or training; or equivalent combination of education and experience.
  • Website creation and management

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Demonstrated written and oral communications skills including strong presentation skills
  • Excellent analytical, organizational, negotiation and project management skills
  • Ability to work effectively in a matrix organization and handle multiple tasks and projects
  • Strong command of the English language
  • Strong results orientation

Ferno is an equal opportunity employer and that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran or disability status.

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Tuition reimbursement
  • Vision insurance

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Education:

  • Bachelor's (Required)

Experience:

  • Marketing: 2 years (Required)

Work Location:

  • One location

Work Remotely:

  • No

Work Location: One location

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Job Detail

  • Job Id
    91dc8d53d1434611
  • Location
    Wilmington, OH 45177
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact Ferno-Washington, Inc

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